Stop Competing, and Start Leading
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Business is a competition. That’s the lesson we’re taught at an early age. Advertisements show us that soda companies and car companies are competing for our money. Fast food franchises offer specials and deals to get us to choose them. But really, after a while we pick our favorites regardless of advertising. I’m not a Burger King fan, never really enjoyed it. I have always loved McDonald’s and Hardees. So they can advertise all they want but to be honest, The King freaks me out!
Why do I choose some businesses over others? Simple, we place emotional value on the businesses we visit and frequent. So if you want to be truly competitive then you need to focus on setting your business apart from your competition. Don’t spend your time trying to beat prices or beat daily numbers. Spend your time creating a quality relationship with each and every customer that walks in your door. Be the best and the most attentive and even if your prices are double your customers will stay loyal because there will be a stronger value in your services.
A little competition is a good thing, but let everyone else come after you, while you take the high road.
